Analyzing your competitor’s keywords is probably one of the most important steps of an SEO campaign and not doing so can means you are entering the market blind against businesses that are probably quite well established in the industry you are hoping to make a dent in. Continue reading
Experience is the best teacher, but it doesn’t necessarily have to be yours in order for you to benefit from it. Countless blogs can help you gain the information you need to advance in different areas of content marketing.
When it comes to SEO (Search Engine Optimization), you need to be careful in whom to trust. SEO is known as one of the most complicated areas of online marketing that require you to do everything right from the start. Take shortcuts and you’ll be at risk of being penalized by Google — wasting all your hard work in the process.
If you want your site to have a sustainable future, you need to learn the time-tested strategies that experts use themselves. Here is a roundup of the top five blog posts you should read to improve your SEO: Continue reading
Change is the only constant in the content marketing industry. And for marketers, change isn’t always pretty.
In 2017, experts predict that the content marketing industry will get even harder than before. Continue reading
Professional content writers dedicate months of hard work trying to perfect their craft, but that doesn’t mean they are immune to a few minor mistakes.
As a writer, every piece is a journey with different challenges and outcomes. One day you breeze through an entire article without breaking a sweat; the next day you’re stuck on the first sentence for an hour – trying to come up with the best way to get your point across. Continue reading
The success of brand popularization strongly depends on the content marketing strategy that the business has established. Today, there are thousands of different content types that can be all applied together to create a powerful campaign that truly connects with the target audience.
The following are some of the best ads from 2016 and an example of how storytelling can create a personalized experience for the audience and make an impact. Continue reading
As a content marketer, you need to know how to leverage different types of content. Remember that there is no one-size-fits-all solution when it comes to content development. To get the interest of your target audience, you need to adopt a content strategy that’s tailored to their preferences. Continue reading