Experience is the best teacher, but it doesn’t necessarily have to be yours in order for you to benefit from it. Countless blogs can help you gain the information you need to advance in different areas of content marketing.
When it comes to SEO (Search Engine Optimization), you need to be careful in whom to trust. SEO is known as one of the most complicated areas of online marketing that require you to do everything right from the start. Take shortcuts and you’ll be at risk of being penalized by Google — wasting all your hard work in the process.
If you want your site to have a sustainable future, you need to learn the time-tested strategies that experts use themselves. Here is a roundup of the top five blog posts you should read to improve your SEO:
1. Link Building Basics – Moz
Link building is a very delicate area of SEO. In the past, all you need to do is purchase a tool that allows you to generate thousands of spam links through blog comments and mass-produced sites. But it’s not about quantity anymore. Today, you need to prioritize the creation of quality backlinks if you want to succeed.
This post from Moz will help you understand how quality links can be built. It covers everything from the types of backlinks you can use to the metrics you should look for in determining link value. But most importantly, it can guide you with five of the best link-building strategies you can do without the help of an SEO agency.
2. SEO Copywriting – Neil Patel
To make money with your website, you need exceptional articles to attract traffic and compelling copy to generate conversions. In addition to quality writing, you also need to apply different SEO copywriting techniques that will improve the discoverability of your content.
Known for his comprehensive and actionable blog posts, Neil Patel is one of the go-to guys when it comes to online marketing advice. His success is testament to his aptitude in producing content that builds authority, wins readers, and ranks highly in SERPs (Search Engine Results Pages). You can refer to his post here to learn the important elements in SEO copywriting along with the tools that can help you along the way.
“One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people.”
3. On-Page SEO – Backlinko
On-page SEO involves optimizing everything on your website not only for human readers, but for search engine crawlers as well. Due to the sheer number of on-page elements you need to look out for, it can be confusing to do all the optimizations yourself without a guide.
Speaking of guides, here is a post from Backlinko that can provide you with a clear infographic about on-page SEO. It is written by Brian Dean, who is famous for link building strategies like the Skyscraper technique. The post also features a downloadable SEO checklist that will show you how to apply the strategies you’ll learn.
“The SEO adage ‘length is strength’ was supported by a Backlinko industry study which found that longer content tends to rank significantly higher on Google’s first page.”
4. Keyword Research – Search Engine Watch
Keyword research is one of the keys to successful SEO. You can use all the SEO techniques you want, but without a set of well-targeted keywords to direct your strategy, all your efforts will be meaningless.
For smaller bloggers who can’t buy their way into profitable keyword markets, you need to find the sweet spot between the level of demand and competition. Here is a complete guide from Search Engine Watch that will help you determine the keywords you should use and how to find them.
5. SEO Tools – Smart Insights
If you want your site to rank highly in SERPs, you need the right tools that can help you with various aspects of SEO. To avoid wasting money on the wrong tools, you need to have a strategic approach and focus on one key area of SEO at a time. Look for free or freemium alternatives before you shell out cash on a paid tool.
This post from Smart Insights can provide you with the best tools you can use regardless of your budget. It covers all areas such as keyword research, SEO analytics, content development, link building, and link removal. It also covers technical tools that can look into the back-end of your site for SEO.
“It’s essential to have the best tools at your fingertips enabling you to find new opportunities, save time, and keep track of how your SEO can be boosted.”
The resources above should be enough to help you formulate a solid SEO strategy. If you know other SEO-related posts that are worth sharing, feel free to mention them in the comments below!