17 Content Marketing Tools That Will Help You Boost Your Campaign

This handpicked collection of content marketing tools is everything you need to organize your editorial schedule, plan your tasks, and successfully launch your campaign.

Editorial Planning Tools

Trello: This popular tool is great for team collaboration and task management. It has a free and premium version each, giving you the convenience you need to organize your workflow in an easy way. It sends deadline notifications and Е-mails so you’ll be able to keep up with your tasks and so will your writers team.

Evernote: Evernote is an organizing web platform that allows you to store online resources, create lists and articles, save ideas and manage idea book is a seamless and convenient way. The tool’s main purpose is to help you remember but with the years gone by, it’s functionalities expanded. Today Evernote is one of the top-listed tools for content management. It works just as well as an editorial calendar as it can be used as a simple mobile or desktop bookmarking tool.

WordPress Editorial Calendar: If you’re working with this CMS platform you’ll find it incredibly convenient to use an integrated editorial calendar. This free WordPress plugin makes it easy for admins to manage the scheduled content on a given website. Scheduled articles appear in a neat calendar sheet. The drag-and-drop function allows quick moving and editing of posts right in the calendar.

Social Media Tools

Quuu: Wanna be active on Twitter but don’t have the time to share and curate quality content? Quuu can do that for you! It’s free version offers just enough to keep your social media feed full for the day while the premium version delivers and abundance of functionalities, including an extended list of hand-curated articles on a variety of topics and

IFTTT: This tool is so advanced it could take you ages to get through every single task it could perform for you. It allows you to make recipes of To-Do tasks triggered by different events, social media posts, weather forecast, external devices and much more. When it comes to content management, the least you can use it for is schedule your social media posts to be shared across multiple platforms simultaneously by setting a trigger post and using the million recipes you have at your disposal.

BuzzSumo: When it comes to analyzing data from your social media campaign, there are numerous tools for the job. Yet, one that proves to be of exceptionally high use is BuzzSumo. It can help you conduct a research on the most trending topics in a given niche or check what topics work best for your competitors.

Disqus: Disqus is a neat tool that can help you manage your blog comments and connect with people who have commented on sites you follow. It’s extremely convenient content management tool for website owners as it can be integrated into any site to increase engagement and encourage discussions.

WiseLike: This platform is the Quora alternative for social-based Q&A sessions. Wiselike can help you build an audience, popularize your content, your brand or persona by replying to questions on a variety of topics.

StumbleUpon: As one of the best places for discovering viral content StumbleUpon is also an irreplaceable helper for boosting your social media campaign. It’s a great place to share content and get exposure.

Content Generation Tools

Joomag: A digital publishing platform that allows users to create cutting-edge digital catalogs, brochures, newsletters, portfolios, restaurant menus, magazines, photo albums, e-books, and more. The site has a built-in design platform with functionalities and purpose similar to Adobe Indesign.

HaikuDeck: A content design platform exclusively made for building presentations. HaikuDeck has simpler UI and functionalities which allow easier designing. It offers a collection of pre-made templates which users can modify with text and color changes to create their own presentations.

ReadyMag: Online platform for designing web publications, such as magazines, presentations, microsites, photo galleries, and others. The tool allows marketers and designers to create top-quality web content without the use of any code. ReadyMag allows Google Analytics integration, password protection, and custom domain use. The site also has an abundance of templates to help you put up a great design in minutes.

SnackTools: This site is a collection of various content creation tools all under the same roof. FlipSnack is a tool specially made for magazine and presentation design. BannerSnack is a great tool for designing animated and static banners on the go. Widgets is a tool database targeted at social networks and websites. It includes: PhotoSnack, PodSnack, TubeSnack, PollSnack, SlideSnack, and NotifySnack.

Smore: Another unique online design tool for building web-based content. Smore allows users to create interactive web flyers, newsletters. It’s created for personal, educational, and business use and provides users with the opportunity to design their own content, host it on the Smore site, share it and gather statistics about the buzz it made.

Powtoon: Videos have become a large part of content marketing but hiring an agency to design a custom animated video can cost an arm and leg. Luckily, this video design platform provides you with all the necessary tools to build your own animated video from scratch. It has a huge resource database full of premade templates, elements and animations you can use to make a truly unique video. And if you’re not ready to pay the full price, you can just go with the Powtoon watermark in the end of the video and download your work for free.

Spark Adobe: A little-known content creation tool that will allow you to effortlessly create your own social media post design, a web story or even an animated video. Spark is Adobe’s answer to modern web-based graphic design tools and it’s getting better and better with each passing month.

DesignBold: If you’re looking for a Canva alternative with a great UI and a modern, quality set of templates DesignBold might be just what you need. The design process is incredibly intuitive and there is a large number of free templates to choose from if you’re not willing to go with a paid subscription.

Image copyright Moyan Brenn

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David Jones
David is a content marketer from the UK based in Bangkok, Thailand.


  1. Hi, David!

    Oana, from Bannersnack here. Our whole team at Bannersnack says a big “Thank you!” for featuring us in your article. Have an awesome day!


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